I don't know if you've seen this on some merchant websites, a PayPhrase. I guess the idea is that you have a unique phrase you use to buy stuff across a variety of sites. Anyway, every time I go to Amazon, they're pushing it, and they give you a possible phrase to use. Tonight, the phrase they're offering me is 'Denise's Serious Discipline'. I don't even want to know how they came up with that one. It amused me muchly.